Forestry Timber was proud to be featured on the award-winning educational series Advancements with Ted Danson, which spotlights innovations shaping industries and improving lives worldwide.

Our segment explored how Forestry Timber blends advanced technology with artisan craftsmanship to create premium engineered hardwood flooring. Viewers learn how engineered flooring uses timber more efficiently than solid planks—delivering wider, more stable boards while making the most of this finite natural resource. By combining plantation-grown renewable species with 100% European oak wear layers, we produce flooring that is both high-performance and environmentally responsible.

The episode also highlights our use of reactive stain technology, which works within the wood’s tannins to create rich, lasting colour without surface pigments — a process that takes days to perfect.

To learn more about reactive stains, click here.

Alongside this, our rigorous sourcing standards, top-tier adhesives with zero VOC emissions, and third-party certifications ensure every product meets the highest global benchmarks for quality, sustainability, and indoor air safety.

To learn more about our commitment to sustainability, click here.

Watch the full Advancements episode here, or see Forestry Timber’s feature segment here.